Mobile Analytics

Top Mobile Analytics Platforms

Below are the major mobile analytics, attribution, and user insights platforms used for app measurement and growth.

Firebase Analytics

Free, real-time event tracking with deep integration across Google Ads and Firebase features: Crashlytics, Remote Config, A/B testing.

Use: App analyticsBest for: Android/iOS apps

AppsFlyer

Industry-leading mobile attribution and fraud prevention platform for performance marketing teams and global apps.

Use: Install attributionBest for: Growth teams

Branch

Deep linking + attribution platform offering precise measurement, universal links, and cross-platform funnel tracking.

Use: Deep linkingBest for: App funnels

Adjust

Mobile attribution, fraud prevention, and automation suite widely used by enterprise-level and large-scale consumer apps.

Use: Attribution + fraudBest for: Enterprises

Mixpanel (Mobile)

Event-based product analytics for mobile apps with powerful cohorting, retention analysis, and funnels.

Use: Product analyticsBest for: SaaS/Mobile

Amplitude (Mobile)

Advanced behavioral analytics used for growth loops, retention models, insights, and customer journey mapping.

Use: Retention analyticsBest for: Insights teams

UXCam

Session recordings, heatmaps, gestures, crashes, and in-depth UX behavior analysis for mobile experiences.

Use: UX AnalyticsBest for: App UI/UX

Flurry (Verizon)

Free mobile analytics suite widely used for lightweight event tracking, sessions, retention, and crash monitoring.

Use: Lightweight analyticsBest for: Small apps

Singular

Unified analytics + attribution + marketing cost aggregation providing powerful ROI and LTV measurement.

Use: Growth analyticsBest for: Performance teams

Kochava

Complete mobile measurement ecosystem with data enrichment, audience targeting, and privacy-compliant attribution.

Use: Attribution + analyticsBest for: Enterprise scale

Mobile Analytics — Complete Overview