Marketing Intelligence & Attribution

Gain mastery over modern attribution frameworks, cross-channel measurement systems, and marketing intelligence tools trusted by global performance teams.

Overview of Marketing Intelligence

Marketing Intelligence combines data from ads, search, social, web analytics, attribution platforms, and multi-channel reporting systems to measure ROI and optimize performance. Learn how top brands analyze user journeys and maximize conversions across all touchpoints.

Tools You Will Learn

Advanced attribution, advertising intelligence, search intelligence, and cross-channel performance measurement tools.

Google Ads + Analytics Stack

End-to-end performance tracking, campaign reporting, attribution modeling, and cross-channel optimization using GA4 + Google Ads.

Meta Ads Manager

Advanced audience targeting, ad performance measurement, A/B testing, and pixel-based conversion tracking.

SKAI (Kenshoo) / Marin Software

Enterprise-level bid automation, cross-channel campaign intelligence, and predictive marketing insights.

Ruler Analytics / Attribution Platforms

Multi-touch attribution, call tracking, lead source matching, and CRM-connected ROI analytics.

Adobe Advertising / Campaign Manager

Premium cross-channel advertising insights, audience activation, and powerful attribution analysis via Adobe Experience Cloud.

SEMrush / Ahrefs

Search intelligence, competitor analysis, keyword trends, and content performance data for SEO + PPC.

HubSpot Marketing Analytics

Inbound marketing tracking, lifecycle reporting, revenue attribution, and CRM-connected marketing insights.

Google Campaign Manager 360

Enterprise attribution, ad tracking, impression-level reporting, and cross-platform ad delivery analytics.

Adjust / AppsFlyer

Mobile attribution, fraud prevention, install measurement, and real-time mobile campaign analytics.

RedTrack / MediaPlanner Tools

Click-level attribution, media buying analytics, affiliate tracking, and unified ad performance dashboards.