Master the tools and techniques used by leading global companies to understand user behavior, improve performance, and drive conversions with powerful data insights.
Digital analytics helps businesses track, measure, and optimize interactions across websites, mobile apps, and digital platforms. Learn the modern analytics ecosystem and the tools that power the world’s biggest brands.
Each tool below is industry-leading and essential for digital strategy, product optimization, and real-time behavioral insights.
Event-based tracking, real-time reporting, predictive analytics, and deep integration with Google Ads & Search Console.
Enterprise-grade segmentation, AI insights, customer journey analytics, and marketing attribution modeling.
Advanced product analytics including retention, funnels, cohorts, and real-time event tracking.
Behavior-driven insights, conversion analytics, journey mapping, and predictive user scoring.
Raw event-level data pipelines for AI, ML, and custom analytics environments with full ownership.
Open-source analytics platform with full data control, real-time reports, and privacy-focused insights.
Enterprise analytics suite for GDPR compliance, secure data hosting, and advanced behavioral tracking.
Self-hosted analytics suite with events, heatmaps, feature flags, experiments, and session replays.
Automatically captures every user action without manual event setup — ideal for rapid insights.
Behavior analytics tool with heatmaps, recordings, and feedback widgets to improve UX.
Captures every user session and interaction; provides session replay, heatmaps, and AI insights.