Mobile Analytics — Complete Overview

Understand how mobile analytics platforms track user behavior, measure performance, attribute installs, and optimize app growth.

Top Mobile Analytics Platforms

Below are the major mobile analytics, attribution, and user insights platforms used for app measurement and growth.

Firebase Analytics

Free, real-time event tracking with deep integration across Google Ads and Firebase features: Crashlytics, Remote Config, A/B testing.

Use: App analyticsBest for: Android/iOS apps
AppsFlyer

Industry-leading mobile attribution and fraud prevention platform for performance marketing teams and global apps.

Use: Install attributionBest for: Growth teams
Branch

Deep linking + attribution platform offering precise measurement, universal links, and cross-platform funnel tracking.

Use: Deep linkingBest for: App funnels
Adjust

Mobile attribution, fraud prevention, and automation suite widely used by enterprise-level and large-scale consumer apps.

Use: Attribution + fraudBest for: Enterprises
Mixpanel (Mobile)

Event-based product analytics for mobile apps with powerful cohorting, retention analysis, and funnels.

Use: Product analyticsBest for: SaaS/Mobile
Amplitude (Mobile)

Advanced behavioral analytics used for growth loops, retention models, insights, and customer journey mapping.

Use: Retention analyticsBest for: Insights teams
UXCam

Session recordings, heatmaps, gestures, crashes, and in-depth UX behavior analysis for mobile experiences.

Use: UX AnalyticsBest for: App UI/UX
Flurry (Verizon)

Free mobile analytics suite widely used for lightweight event tracking, sessions, retention, and crash monitoring.

Use: Lightweight analyticsBest for: Small apps
Singular

Unified analytics + attribution + marketing cost aggregation providing powerful ROI and LTV measurement.

Use: Growth analyticsBest for: Performance teams
Kochava

Complete mobile measurement ecosystem with data enrichment, audience targeting, and privacy-compliant attribution.

Use: Attribution + analyticsBest for: Enterprise scale