Customer Experience & CRO
(CRO / Heatmaps / Session Replay)

Explore industry-leading platforms for Heatmaps, Session Replay, Funnel Optimization, A/B Testing and Customer Experience Analytics.

Top CX / CRO / Session Replay Tools

Powerful suites for user behavior insights, experimentation, heatmaps, session replays, performance tracking and advanced conversion optimization.

FullStory / Quantum Metric

Enterprise-level Digital Experience Intelligence platforms offering deep user session replay, funnels, error detection, frustration signals and product analytics.

Use case: DXI, analytics, session replay

Hotjar

Heatmaps, surveys, session recordings and user feedback. Best for marketing and UX teams needing fast behavioral insights.

Use case: Heatmaps & feedback

Contentsquare

Advanced experience analytics with AI-driven insights, aggregate heatmaps, journeys, zone-based attention and enterprise compliance.

Use case: Enterprise UX analytics

Optimizely

World-leading experimentation platform with A/B testing, personalization, advanced stats and feature flags.

Use case: Experimentation & personalization

VWO

A/B testing, funnels, heatmaps and CRO workflows. Easy for marketing teams and strong analytics.

Use case: CRO & testing

Crazy Egg

Heatmaps, scrollmaps, click analysis and lightweight A/B testing features.

Use case: Simple visual analytics

Mouseflow

Session replay, funnels, form analytics and frustration tracking. Great for UX audits.

Use case: Funnels & replay

SessionCam

Behavior analytics suite with error detection, heatmaps and session recording (acquired by Glassbox).

Use case: Error monitoring & replay

AB Tasty

Solid A/B testing and personalization platform for marketing and ecommerce teams.

Use case: A/B testing & personalization

Monetate / Dynamic Yield

High-end personalization engines with AI-driven recommendations, segmentation, testing and commerce experience optimization.

Use case: AI recommendations & personalization